If your team keeps saying the leads are bad or the salespeople are lazy, it is time to look at your dealership lead scoring system. When the scoring is off, ...
Most dealerships do not really have a dealership lead scoring system. They have "hot, warm, cold" notes and gut feelings. That might feel fine on a busy Satu...
Most dealerships do not have a lead problem. They have a pipeline problem. The store spends on ads, gets calls, internet leads, and walk-ins, then the number...
Front-end gross does not just disappear in the finance office or at the sales desk. A lot of it slips away in the gap between your BDC appointment and the fi...
Most stores have more leads than they can handle, but still struggle to answer one simple question: How many appointments and sales will this week's leads ac...
Missed calls and abandoned leads do not feel dramatic in the moment. The phone rings a few extra times, a team member is tied up with a delivery, then the ca...
Outsourced automotive BDC services often look solid on paper. The proposal shows clean SLAs, nice scripts, and tidy reports. Yet the store's sold units and g...
Appointment setting should grow your front-end gross, not give it away before the guest even parks on the lot. When price, trade, and payment get tossed arou...
Lead volume is not your real problem. Most dealerships already spend plenty on ads, third-party leads, and a big automotive CRM lead management system. The r...
Hope is not a strategy when showroom traffic slows and the phones get quiet. When you are pushing toward year-end and every unit and repair order counts, wai...
Ad budgets keep going up, lead costs keep creeping higher, and yet the board in the tower still shows the same old appointment and show rates. That gap hurts...
Sales feel stuck even though your ad spend is up and your website traffic looks strong. You see the activity, but it is not turning into the kind of steady s...